Problem:

The prevailing Western perspective of India is often narrowly defined by its staggering population of 1 billion people and the ubiquitous traffic congestion found in urban areas. This oversimplified view reduces a rich, diverse culture to mere statistics and chaos, overlooking the vibrant tapestry of traditions, languages, and innovations that truly define the country.

Concept: 

By embracing the "1 billion" narrative, we can showcase the myriad of stories, cultures, and experiences that make India unique. Using creative art direction, we will visualize this diversity through various forms of artistic expression—illustrations, photography, and multimedia installations—each representing different facets of Indian life.